The Challenge

Piko Wholefoods currently uses an email-based ordering system where customers are required to copy and paste a form into an email and manually list the items they wish to purchase. The website lacks an easily accessible and comprehensive product list, creating a frustrating experience for shoppers attempting to place orders.

The Solution

The proposed solution is to develop an e-commerce platform that allows users to create accounts, easily browse products, and add items to their cart. They can then securely check out and select a delivery option that best suits their needs.

Discover, Empathise, Define

The research process combined both qualitative and quantitative methods. I conducted interviews and distributed surveys to Piko Wholefoods shoppers, gathering insights into their preferences and challenges. The data collected informed the creation of a customer journey map and user persona, which served as key references to ensure an empathetic and objective design approach. The findings highlighted the importance of providing users with a clear product list, a straightforward ordering process, and a secure checkout experience.

Wireframes

Here are examples of wireframes I created to plan the website layout. These wireframes served as a crucial guide during the design process and informed the creation of the final high-fidelity mockups. Some adjustments were made during the final design phase. For instance, while the original wireframes included a basic search and filter bar, user feedback highlighted the need for a more detailed filtering system, which I incorporated into the final design.